Raushan Gross is one of the outstanding writers on the subject of entrepreneurship. In his latest e-book from Mises Institute and the Economics For Business project, The Inspiring Life And Beneficial Impact Of Entrepreneurs, he establishes the ground rules of the complex system of entrepreneurial innovation in seven principles.
1) Consumer dissatisfaction is transformed into innovation by alert entrepreneurs.
2) The engine keeps running because entrepreneurs continuously compete for customer approval.
3) Entrepreneurs are empowered by their continuous learning from a constantly changing marketplace.
4) Entrepreneurship is the foundation of a productive society.